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Business power : creating new wealth from IP assets /

Praise for Business Power Creating: New Wealth from IP Assets " Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shearer, B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2007.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover
  • Contents
  • Section I: Up Front
  • Foreword
  • The Changing Wealth of Nations in the Age of the Conceptual-Based Economy
  • Extracting Value from Intellectual Property
  • Attention by Investor and Regulatory Communities
  • Some Conclusions
  • Note
  • Acknowledgments
  • The Taskforce
  • Taskforce Supporting Organizations
  • Special Thanks to:
  • The Road to Economic Recognition of IP Value
  • Introduction
  • The IP Landscape
  • Your Situation
  • What This Book Is About
  • The Guideposts
  • Commerce Technology Administration
  • The Taskforce
  • Section II: Defining the Stakes
  • Chapter 1: Building IP Value in the Corporation
  • IP's Impact on Corporate Global Competitiveness
  • Innovation, Differentiation, and the Avoidance of Commodification
  • One View of the Innovation Process
  • Shifting the IP Paradigm: A Simple Business Model
  • A Value Proposition
  • Shifting the IP Paradigm: Changing Practices and Policies
  • Notes
  • Chapter 2: Corporate IP Management in the Global Market
  • The Age of IP
  • IP Management and Reporting Policy at Ford
  • Measuring IP and Why
  • Chapter 3: IP and Its Effects on Corporate Research and Development
  • IP Impact on Research
  • Examples of the Unplanned Benefits of Research
  • New Challenges to the Managing Executives
  • Next Steps
  • Chapter 4: The Economic Infrastructure, Standards, Regulations, and Capital Markets
  • IP Management's Two Dimensions-Internal and External
  • Intangible IP
  • SEC and FASB Initiatives
  • Why Disclosure Is Important to Growth
  • IP Savvy Commands a Premium on Wall Street
  • Measuring Intangibles
  • New Capabilities Requirements
  • IP Influence on the Private Enterprise
  • What Can We Do?
  • Section III: Creating the Assets
  • Chapter 5: Human Capital: The Forsaken Resource
  • Forsaken Resource
  • Key Skills for Success in the Twenty-First Century
  • The Educational System
  • Chapter 6: How to Turn White Space Dark for Fun and Profit
  • "White Spaces"
  • "I Know What I Need-Sort Of"
  • The Ugly Inventing Session
  • Doing It Right-Filling the White Spaces
  • Select a Dedicated Process Champion
  • Preparation
  • Team Selection
  • Focus and Steering
  • Capture the Ideas
  • Evaluating, Filtering, and Grouping
  • Prioritization
  • Memorializing and Documentation
  • Conclusion
  • Chapter 7: Capturing the Value of Trade Secrets
  • Trade Secrets
  • Inventory of Potential Trade Secrets
  • Categorization of Potential Trade Secrets
  • Information Classification Systems
  • Access and Tracking Systems
  • Valuation Methods for Trade Secrets
  • Trade Secrets and Sarbanes-Oxley
  • Conclusion
  • Section IV: New Dynamics of Corporate Management
  • Chapter 8: Intellectual Property Drives Corporate Changes to Create New Wealth
  • The Increasing Influence of Intellectual Property (IP)
  • Value Drivers from the External Economic Infrastructure
  • The Changing Role of Corporate IP Leaders
  • New Demands Mean New Internal (Corporate) Functionality
  • The Internal Change Dynamics
  • Implementation Strategies
  • Summary and Implementation Plan
  • Notes
  • Chapter 9: Valuing Intellectual Property
  • The Increasing Res.