Business power : creating new wealth from IP assets /
Praise for Business Power Creating: New Wealth from IP Assets " Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Hoboken, N.J. : Chichester :
Wiley ; John Wiley [distributor],
2007.
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Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Cover
- Contents
- Section I: Up Front
- Foreword
- The Changing Wealth of Nations in the Age of the Conceptual-Based Economy
- Extracting Value from Intellectual Property
- Attention by Investor and Regulatory Communities
- Some Conclusions
- Note
- Acknowledgments
- The Taskforce
- Taskforce Supporting Organizations
- Special Thanks to:
- The Road to Economic Recognition of IP Value
- Introduction
- The IP Landscape
- Your Situation
- What This Book Is About
- The Guideposts
- Commerce Technology Administration
- The Taskforce
- Section II: Defining the Stakes
- Chapter 1: Building IP Value in the Corporation
- IP's Impact on Corporate Global Competitiveness
- Innovation, Differentiation, and the Avoidance of Commodification
- One View of the Innovation Process
- Shifting the IP Paradigm: A Simple Business Model
- A Value Proposition
- Shifting the IP Paradigm: Changing Practices and Policies
- Notes
- Chapter 2: Corporate IP Management in the Global Market
- The Age of IP
- IP Management and Reporting Policy at Ford
- Measuring IP and Why
- Chapter 3: IP and Its Effects on Corporate Research and Development
- IP Impact on Research
- Examples of the Unplanned Benefits of Research
- New Challenges to the Managing Executives
- Next Steps
- Chapter 4: The Economic Infrastructure, Standards, Regulations, and Capital Markets
- IP Management's Two Dimensions-Internal and External
- Intangible IP
- SEC and FASB Initiatives
- Why Disclosure Is Important to Growth
- IP Savvy Commands a Premium on Wall Street
- Measuring Intangibles
- New Capabilities Requirements
- IP Influence on the Private Enterprise
- What Can We Do?
- Section III: Creating the Assets
- Chapter 5: Human Capital: The Forsaken Resource
- Forsaken Resource
- Key Skills for Success in the Twenty-First Century
- The Educational System
- Chapter 6: How to Turn White Space Dark for Fun and Profit
- "White Spaces"
- "I Know What I Need-Sort Of"
- The Ugly Inventing Session
- Doing It Right-Filling the White Spaces
- Select a Dedicated Process Champion
- Preparation
- Team Selection
- Focus and Steering
- Capture the Ideas
- Evaluating, Filtering, and Grouping
- Prioritization
- Memorializing and Documentation
- Conclusion
- Chapter 7: Capturing the Value of Trade Secrets
- Trade Secrets
- Inventory of Potential Trade Secrets
- Categorization of Potential Trade Secrets
- Information Classification Systems
- Access and Tracking Systems
- Valuation Methods for Trade Secrets
- Trade Secrets and Sarbanes-Oxley
- Conclusion
- Section IV: New Dynamics of Corporate Management
- Chapter 8: Intellectual Property Drives Corporate Changes to Create New Wealth
- The Increasing Influence of Intellectual Property (IP)
- Value Drivers from the External Economic Infrastructure
- The Changing Role of Corporate IP Leaders
- New Demands Mean New Internal (Corporate) Functionality
- The Internal Change Dynamics
- Implementation Strategies
- Summary and Implementation Plan
- Notes
- Chapter 9: Valuing Intellectual Property
- The Increasing Res.