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Business power : creating new wealth from IP assets /
Praise for Business Power Creating: New Wealth from IP Assets " Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. : Chichester :
Wiley ; John Wiley [distributor],
2007.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 245 | 1 | 0 | |a Business power : |b creating new wealth from IP assets / |c B. Shearer. |
| 260 | |a Hoboken, N.J. : |b Wiley ; |a Chichester : |b John Wiley [distributor], |c 2007. | ||
| 300 | |a 1 online resource (xxxix, 240 pages) : |b illustrations | ||
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| 505 | 8 | |a Cover -- Contents -- Section I: Up Front -- Foreword -- The Changing Wealth of Nations in the Age of the Conceptual-Based Economy -- Extracting Value from Intellectual Property -- Attention by Investor and Regulatory Communities -- Some Conclusions -- Note -- Acknowledgments -- The Taskforce -- Taskforce Supporting Organizations -- Special Thanks to: -- The Road to Economic Recognition of IP Value -- Introduction -- The IP Landscape -- Your Situation -- What This Book Is About -- The Guideposts -- Commerce Technology Administration -- The Taskforce -- Section II: Defining the Stakes -- Chapter 1: Building IP Value in the Corporation -- IP's Impact on Corporate Global Competitiveness -- Innovation, Differentiation, and the Avoidance of Commodification -- One View of the Innovation Process -- Shifting the IP Paradigm: A Simple Business Model -- A Value Proposition -- Shifting the IP Paradigm: Changing Practices and Policies -- Notes -- Chapter 2: Corporate IP Management in the Global Market -- The Age of IP -- IP Management and Reporting Policy at Ford -- Measuring IP and Why -- Chapter 3: IP and Its Effects on Corporate Research and Development -- IP Impact on Research -- Examples of the Unplanned Benefits of Research -- New Challenges to the Managing Executives -- Next Steps -- Chapter 4: The Economic Infrastructure, Standards, Regulations, and Capital Markets -- IP Management's Two Dimensions-Internal and External -- Intangible IP -- SEC and FASB Initiatives -- Why Disclosure Is Important to Growth -- IP Savvy Commands a Premium on Wall Street -- Measuring Intangibles -- New Capabilities Requirements -- IP Influence on the Private Enterprise -- What Can We Do? -- Section III: Creating the Assets -- Chapter 5: Human Capital: The Forsaken Resource -- Forsaken Resource -- Key Skills for Success in the Twenty-First Century -- The Educational System -- Chapter 6: How to Turn White Space Dark for Fun and Profit -- "White Spaces" -- "I Know What I Need-Sort Of" -- The Ugly Inventing Session -- Doing It Right-Filling the White Spaces -- Select a Dedicated Process Champion -- Preparation -- Team Selection -- Focus and Steering -- Capture the Ideas -- Evaluating, Filtering, and Grouping -- Prioritization -- Memorializing and Documentation -- Conclusion -- Chapter 7: Capturing the Value of Trade Secrets -- Trade Secrets -- Inventory of Potential Trade Secrets -- Categorization of Potential Trade Secrets -- Information Classification Systems -- Access and Tracking Systems -- Valuation Methods for Trade Secrets -- Trade Secrets and Sarbanes-Oxley -- Conclusion -- Section IV: New Dynamics of Corporate Management -- Chapter 8: Intellectual Property Drives Corporate Changes to Create New Wealth -- The Increasing Influence of Intellectual Property (IP) -- Value Drivers from the External Economic Infrastructure -- The Changing Role of Corporate IP Leaders -- New Demands Mean New Internal (Corporate) Functionality -- The Internal Change Dynamics -- Implementation Strategies -- Summary and Implementation Plan -- Notes -- Chapter 9: Valuing Intellectual Property -- The Increasing Res. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Praise for Business Power Creating: New Wealth from IP Assets " Business Power is an essential handbook for every business leader. Creating and growing IP is a critical element of innovation and accelerates the transformation of knowledge to market value. Business Power provides a step-by-step approach to value creation."--Dr. Martin Fleming, Vice President, Corporate Strategy IBM Corporation "It is difficult to overstate the importance of effectively managing intellectual property assets in the current and future global business landscape. This book gathers together a unique collection of thought leaders on every aspect of intellectual property management. Whether you are interested in brand management, human capital management, patent portfolio management, trade secret management, or anything in between, and whether you are an interested observer of business, or a CEO of a Fortune 500 company, you will gain something from this book." -Anthony Breitzman, PhD, Principal and Director of Research 1790 Capital Management LLC " Business Power provides valuable strategic and tactical knowledge about IP and its role in corporate performance. The book presents a unique collection of views about creating, and sustaining competitive performance and increasing value in a global economy. A must-read for business leaders and lawyers alike." -William C. Foote, Chairman of the Board and Chief Executive Officer USG Corporation | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Knowledge management. | |
| 650 | 0 | |a Intellectual capital. | |
| 650 | 2 | |a Knowledge Management | |
| 650 | 6 | |a Gestion des connaissances. | |
| 650 | 6 | |a Capital intellectuel. | |
| 650 | 7 | |a Intellectual capital |2 fast | |
| 650 | 7 | |a Knowledge management |2 fast | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780470120750/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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