Customer data integration : reaching a single version of the truth /

Customer data integration in a readable styleCustomer Data Integration is an introductory guide to the concept of customer data integration for business people who have skimmed the edges of integrated customer data and for IT practitioners who have not yet tackled the issue head-on.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Dyché, Jill
Other Authors: Levy, Evan
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : John Wiley & Sons, ©2006.
Subjects:
Customer relations > Data processing.
Data warehousing.
Entrepôts de données (Informatique)
BUSINESS & ECONOMICS > Customer Relations.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work.

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