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Quick & painless business writing : an essential guide to clear and powerful communication /

Want to send an e-mail your boss will open right away? Need a knock-out proposal to seal a deal? Want to create a website that no customer can resist? Quick and Painless Business Writing will show you how. Yes, you can improve your writing without memorizing endless rules, perusing checklists of do&...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Benjamin, Susan, 1957-
Format: Electronic eBook
Language:Inglés
Published: Franklin Lakes, NJ : Career Press, ©2007.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Five no-worry reality checks
  • Ouchless nouns
  • Noun accomplices : articles, pronouns and adjectives
  • Verbs : the power words
  • Glue words
  • Sentence savvy
  • Plain language primer : so what are the big guys afraid of?
  • Why the active voice isn't and a few words about being concise
  • Reader-focus : bowing to the king and the queen of the universe
  • The truth about tone, damn it!
  • Seducing, spinning, and sedating : all about structure
  • The paragraph : on closer inspection.