The moral advantage : how to succeed in business by doing the right thing /

Based on interviews with 48 executives in a variety of industries, The Moral Advantage describes the many distinct ways that morality contributes to business success. Some of these ways are familiar (following ethical codes, for example), whereas others, such as unleashing the powers of moral imagin...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Damon, William, 1944-
Format: Electronic eBook
Language:Inglés
Published: San Francisco, CA : Berrett-Koehler, ©2004.
Subjects:
Business ethics.
Success in business > Moral and ethical aspects.
Social responsibility of business.
Industrial management > Moral and ethical aspects.
Organizational behavior > Moral and ethical aspects.
Businesspeople > Interviews.
Successful people > Interviews.
Morale des affaires.
Succès dans les affaires > Aspect moral.
Entreprises > Responsabilité sociale.
Gestion d'entreprise > Aspect moral.
Comportement organisationnel > Aspect moral.
Gens d'affaires > Entretiens.
Gagneurs > Entretiens.
BUSINESS & ECONOMICS > Business Ethics.
Businesspeople.
Successful people.
Interviews.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Introduction : success and satisfaction in business
  • Leading lights
  • Moral advantage
  • Generative morality : acts of creation
  • Empathic morality and the golden rule
  • Business ethics that come naturally
  • Philanthropy in business : doing it right
  • Forging a moral identity in business.

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