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The moral advantage : how to succeed in business by doing the right thing /

Based on interviews with 48 executives in a variety of industries, The Moral Advantage describes the many distinct ways that morality contributes to business success. Some of these ways are familiar (following ethical codes, for example), whereas others, such as unleashing the powers of moral imagin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Damon, William, 1944-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Berrett-Koehler, ©2004.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction : success and satisfaction in business
  • Leading lights
  • Moral advantage
  • Generative morality : acts of creation
  • Empathic morality and the golden rule
  • Business ethics that come naturally
  • Philanthropy in business : doing it right
  • Forging a moral identity in business.