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Something really new : three simple steps to creating truly innovative products /
"Something Really New helps you look at three key approaches to product innovation - appearance, novelty, and utility - and shows you that the first two are short-lived. Competitors can mimic any appearance innovation and, as for novelty, how many people bought two Pet Rocks?" "But if...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
American Management Association,
©2008.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- Ch. 1. Money Is the Root of All Innovation
- Ch. 2. Step 1: Fixing the Faucet
- Ch. 3. But First You Have to Ask the Right Question
- Ch. 4. Mutation or Innovation?
- Ch. 5. Step 2: Making Life Simpler
- Ch. 6. Making Innovation Happen
- Ch. 7. Step 3: Taking It to the Next Level
- Ch. 8. Spotlight on Services
- Ch. 9. Putting All the Pieces Together
- Ch. 10. The Human Factor
- Ch. 11. Beating the Bureaucrats
- Ch. 12. Straightening Out the Rest of the Company
- App. A. Sample Answers to Innovation Workout 3
- App. B. More Innovation Workouts.