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PR 2.0 : new media, new tools, new audiences /
Praise for PR 2.0 "An 'easy read' filled with practical examples of how marketing professionals can leverage these new tools to enhance PR activities. The 'Interviews with the Experts' sections were especially useful in helping to highlight how companies have benefited from...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Upper Saddle River, N.J. :
FT Press,
©2008.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |