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Improve your marketing to grow your business : insights and innovation that drive business and brand growth /
"Today, marketing has clear marching orders: Drive profitable growth, and build brand equity that translates into real stockholder value. In this book, Hunter Hastings introduces the tools and techniques to help you deliver on these commitments." "You'll find guidance on topics r...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Upper Saddle River, N.J. :
Wharton School Pub,
2007.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |