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Radio : the book /
As entertaining as it is educational, Radio: The Book is a must-have guide to success for anyone interested in a career in radio. Providing a wealth of information and relating his own personal experiences, veteran radio personality, Program Director and Programming Consultant Steve Warren shares tr...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Amsterdam ; Boston :
Focal Press,
©2005.
|
| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- Ch. 1. The listeners
- ch. 2. Basic radio realities
- ch. 3. Radio as a career
- ch. 4. The music and the talk
- ch. 5. Research
- ch. 6. Branding and marketing
- ch. 7. Promotions
- ch. 8. The station's personnel
- ch. 9. Other radio media
- ch. 10. Wrap-up
- ch. 11. Christmas programming.