Marketing : the one-semester introduction /

Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and th...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Lancaster, Geoffrey, 1938-
Autres auteurs: Reynolds, Paul (Paul Lewis)
Format: Électronique eBook
Langue:Inglés
Publié: Oxford ; Boston : Butterworth-Heinemann, 2002.
Sujets:
Marketing.
Marketing
marketing.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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