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Marketing : the one-semester introduction /
Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and th...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Oxford ; Boston :
Butterworth-Heinemann,
2002.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
| Summary: | Are you about to undertake a one semester or short course in marketing? If so, 'Marketing: The One Semester Introduction' is the book for you! Written by two of the most experienced and respected authors of the subject in the UK, it is specifically designed for those wanting a rapid and thorough introduction to marketing. This book: · is based on vast teaching experience and classroom testing to ensure that it precisely meets the needs of the business studies or modular marketing student· provides authoritative coverage of the subject, yet avoids becoming entangled in a mass of extra theory th. |
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| Physical Description: | 1 online resource (v, 436 pages) : illustrations |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781429483667 1429483660 9780080496443 008049644X 9780750643818 0750643811 9781136380723 1136380728 9781136380679 1136380671 9781136380716 113638071X 9781138150263 1138150266 9786611013226 6611013229 |