The e-commerce book : building the e-empire /

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New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased Europea...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Korper, Steffano
Other Authors: Ellis, Juanita
Format: Electronic eBook
Language:Inglés
Published: San Diego, CA : Academic Press, ©2001.
Edition:2nd ed.
Series:Communications, Networking and Multimedia.
Subjects:
Electronic commerce.
Business enterprises > Computer networks.
Electronic commerce > Handbooks, manuals, etc.
Electronic commerce > Planning > Handbooks, manuals, etc.
Commerce électronique > Guides, manuels, etc.
Entreprises > Réseaux d'ordinateurs.
Commerce électronique > Planification > Guides, manuels, etc.
Commerce électronique.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
Electronic commerce > Planning.
E-commerce.
Handbooks and manuals.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Preface
  • Introduction
  • 1. Set the Vision
  • 2. Know Your Customers
  • 3. Select Your Marketing Strategy and Branding
  • 4. First Impressions are Forever
  • Build the Best Site Now
  • 5. Keep Your Customers
  • Invest in Customer Service
  • 6. Choose Fulfillment Channels that Work
  • 7. Choose Effective Payment Systems
  • 8. Know Your Infrastructure
  • 9. Select the Right Commerce Vendor
  • 10. Secure Your Investment
  • Security Threats and Solutions
  • 11. Get Ready for Wireless
  • 12. Commit to Never-Ending Improvement
  • Know the Trends and Beat Them
  • Aft.
  • Setting the vision
  • Know your customers
  • Marketing and branding
  • First impressions may be everlasting
  • Keep your customers
  • Fulfillment channels that work
  • Choose your payment systems
  • Know your infrastructure
  • Selecting the right commerce package
  • Secure your investment : security threats and solutions
  • Get ready for wireless!
  • Commit to never-ending improvement.

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