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Whoever tells the best story wins : how to use your own stories to communicate with power and impact /
"People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a &quo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Amacom,
©2007.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Simmons, Annette. | |
| 245 | 1 | 0 | |a Whoever tells the best story wins : |b how to use your own stories to communicate with power and impact / |c Annette Simmons. |
| 260 | |a New York : |b Amacom, |c ©2007. | ||
| 300 | |a 1 online resource (x, 226 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 213-216) and index. | ||
| 505 | 0 | |a PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action. | |
| 588 | 0 | |a Print version record. | |
| 520 | 1 | |a "People float in an ocean of data and disconnected facts that can often overwhelm them with choices. In this ocean of choice, a meaningful story can feel like a life preserver that tethers us to something safe and important - at the very least, to a trace of humanity that proves there is a "you" communicating with them, whether the "you" is yourself or an organization you represent. This important book helps you lay the groundwork for using story as a credible tool to connect with your audience, and create a meaning more powerful than mere facts could ever do."--Jacket | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Storytelling. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 6 | |a Art de conter. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x Meetings & Presentations. |2 bisacsh | |
| 650 | 7 | |a Business communication. |2 blmlsh | |
| 650 | 7 | |a Storytelling. |2 blmlsh | |
| 650 | 7 | |a Business communication. |2 fast |0 (OCoLC)fst00842419 | |
| 650 | 7 | |a Storytelling. |2 fast |0 (OCoLC)fst01134169 | |
| 776 | 0 | 8 | |i Print version: |a Simmons, Annette. |t Whoever tells the best story wins. |d New York : Amacom, ©2007 |z 0814409148 |z 9780814409145 |w (DLC) 2006036889 |w (OCoLC)76074101 |
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