Reaching a global online audience /

Internationalizing web sites used to focuson adapting currency formats, timezones, and translation. Although theseare important technical considerations, much more is required to adapt a web sitefor global users. This guide explains several of the deepestdimensions of culture and then uses theseinte...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: McCool, Matthew
Format: Électronique eBook
Langue:Inglés
Publié: Sebastopol, Calif. : O'Reilly, 2007.
Collection:O'Reilly short cut.
Sujets:
Internet marketing.
Web sites > Design.
Globalization.
Marketing sur Internet.
Sites Web > Conception.
Mondialisation.
globalism.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
SOCIAL SCIENCE > Essays.
SOCIAL SCIENCE > Reference.
Globalization
Internet marketing
Web sites > Design
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Table des matières:
  • Cultural Dimensions; Overview; Culture; Culture Defined; Uncertainty Avoidance; Communication Context; Social Fabric; Time; Online; Interface; Access; Typography; Color; Justified; Emphasis; Metaphor; Customization; Multimedia; Interactivity; Animation; Audio/Video; Imagemaps; Slideshows; Backgrounds; Download; Architecture; Anatomy; Portal; Organization; Classification; Tagging; Structure; Navigation; Search; Language; Metadata; Rings; Builders; Display; Heuristic; Acknowledgment

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