Must-win battles : how to win them, again and again /
Annotation
Call Number: | Libro Electrónico |
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Main Author: | |
Other Authors: | , |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Upper Saddle River, N.J. :
Wharton School Pub.,
2006.
|
Subjects: | |
Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- The MWB journey
- Preparing the journey
- Understanding your starting conditions
- What does it take to lead an MWB journey?
- Engaging the team
- Opening windows: sharing perspectives and realities
- Defining the battles: colliding to decide
- Committing to one agenda: breaking the silos
- Making it happen
- Engaging the organization
- From tent to tent: the Unilever Ice Cream journey
- Lessons from MWB journeys won and lost.