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Must-win battles : how to win them, again and again /

Annotation

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Killing, J. Peter
Other Authors: Malnight, Thomas, Keys, Tracey
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, N.J. : Wharton School Pub., 2006.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The MWB journey
  • Preparing the journey
  • Understanding your starting conditions
  • What does it take to lead an MWB journey?
  • Engaging the team
  • Opening windows: sharing perspectives and realities
  • Defining the battles: colliding to decide
  • Committing to one agenda: breaking the silos
  • Making it happen
  • Engaging the organization
  • From tent to tent: the Unilever Ice Cream journey
  • Lessons from MWB journeys won and lost.