Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company /

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"Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits." "From pricing to PR, advertising to viral marketing, th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lodish, Leonard M.
Otros Autores: Morgan, Howard Lee, 1945-, Archambeau, Shellye
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Wharton School Pub., 2007.
Temas:
New business enterprises > Management.
Industrial management.
Marketing > Management.
Entrepreneurship.
Entrepreneurship
Nouvelles entreprises > Gestion.
Gestion d'entreprise.
Marketing > Gestion.
Entrepreneuriat.
entrepreneurs.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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