Cargando…
Marketing that works : how entrepreneurial marketing can add sustainable value to any sized company /
"Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits." "From pricing to PR, advertising to viral marketing, th...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
Wharton School Pub.,
2007.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | OR_ocn123904773 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 070501s2007 nju ob 001 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCG |d TXJ |d CEF |d OCLCQ |d OCLCO |d OCLCQ |d CNNAI |d OCLCF |d IDEBK |d OCLCO |d OCLCQ |d VT2 |d C6I |d OCLCQ |d OCLCO |d INARC |d LDP |d OCLCQ |d OCLCO |d OCLCQ | ||
| 015 | |a GBA720221 |2 bnb | ||
| 016 | 7 | |a 013694087 |2 Uk | |
| 019 | |a 1103268129 |a 1129365080 |a 1150280427 |a 1156869213 | ||
| 020 | |a 9780132390750 | ||
| 020 | |a 0132390752 | ||
| 020 | |z 9780137021338 |q (pbk.) | ||
| 020 | |z 013702133X |q (pbk.) | ||
| 029 | 1 | |a CHBIS |b 006147104 | |
| 035 | |a (OCoLC)123904773 |z (OCoLC)1103268129 |z (OCoLC)1129365080 |z (OCoLC)1150280427 |z (OCoLC)1156869213 | ||
| 037 | |a CL0500000009 |b Safari Books Online | ||
| 050 | 4 | |a HD62.5 |b .L633 2007 | |
| 082 | 0 | 4 | |a 658.8 L823 2007 [ONLINE] |
| 049 | |a UAMI | ||
| 100 | 1 | |a Lodish, Leonard M. | |
| 245 | 1 | 0 | |a Marketing that works : |b how entrepreneurial marketing can add sustainable value to any sized company / |c by Leonard M. Lodish, Howard L. Morgan, Shellye Archambeau. |
| 260 | |a Upper Saddle River, N.J. : |b Wharton School Pub., |c 2007. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Marketing-driven strategy to make extraordinary money -- Generating, screening, and developing ideas -- Entrepreneurial pricing- an often-misused way to garner extraordinary profits -- Distribution/channel decisions to solidify sustainable competitive advantage -- Product launch to maximize product/service lifetime profitability -- Entrepreneurial advertising that works- vaguely right or precisely wrong? -- How to leverage public relations for maximum value -- Sales management to add value -- Marketing-enabled sales -- Entrepreneurial promotion and viral marketing to maximize sustainable profitability -- Marketing resource deployment and allocation- the Alloc software -- Entrepreneurial marketing for hiring, growing, and retaining employees -- Marketing for financing activities -- Building strong brands and strong companies -- Index. | |
| 588 | 0 | |a Print version record. | |
| 520 | 1 | |a "Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits." "From pricing to PR, advertising to viral marketing, this book's techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors' decades of research and consulting, their cutting-edge work in Wharton's legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500's fastest-growing companies."--Jacket | |
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a New business enterprises |x Management. | |
| 650 | 0 | |a Industrial management. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 2 | |a Entrepreneurship | |
| 650 | 6 | |a Nouvelles entreprises |x Gestion. | |
| 650 | 6 | |a Gestion d'entreprise. | |
| 650 | 6 | |a Marketing |x Gestion. | |
| 650 | 6 | |a Entrepreneuriat. | |
| 650 | 7 | |a entrepreneurs. |2 aat | |
| 650 | 7 | |a Entrepreneurship. |2 fast |0 (OCoLC)fst00912787 | |
| 650 | 7 | |a Industrial management. |2 fast |0 (OCoLC)fst00971246 | |
| 650 | 7 | |a Marketing |x Management. |2 fast |0 (OCoLC)fst01010209 | |
| 650 | 7 | |a New business enterprises |x Management. |2 fast |0 (OCoLC)fst01036850 | |
| 700 | 1 | |a Morgan, Howard Lee, |d 1945- | |
| 700 | 1 | |a Archambeau, Shellye. | |
| 776 | 0 | 8 | |i Print version: |a Lodish, Leonard M. |t Marketing that works. |d Upper Saddle River, N.J. : Wharton School Pub., 2007 |w (DLC) 2006038980 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780132390750/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n cis23904101 | ||
| 938 | |a Internet Archive |b INAR |n marketingthatwor0000lodi | ||
| 994 | |a 92 |b IZTAP | ||