Electronic media management /

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the In...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Pringle, Peter K.
Other Authors: Starr, Michael F., 1940-, McCavitt, William E., 1932-
Format: Electronic eBook
Language:Inglés
Published: Burlington, MA : Focal Press, ©2006.
Edition:5th ed.
Subjects:
Broadcasting > Management.
Television stations > Management.
Radio stations > Management.
Radiodiffusion > Gestion.
Stations de télévision > Gestion.
Stations de radio > Gestion.
TECHNOLOGY & ENGINEERING > Radio.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Ch. 1. Broadcast station management
  • ch. 2. Financial management
  • ch. 3. Human resource management
  • ch. 4. Broadcast programming
  • ch. 5. Broadcast sales
  • ch. 6 Broadcast promotion and marketing
  • ch. 7. Broadcast regulations
  • ch. 8. Managing the cable television system
  • ch. 9. Public broadcast station management
  • ch. 10. Entry into the electronic media business.

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