The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Neumeier, Marty
Corporate Author: American Institute of Graphic Arts
Format: Electronic eBook
Language:Inglés
Published: Berkekley, Calif. : New Riders, 2005.
Edition:Rev. ed.
Subjects:
Brand name products.
Brand name products > Planning.
Branding (Marketing)
Produits de marque.
Produits de marque > Planification.
Stratégie de marque.
branding.
Brand name products > Marketing.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Physical Description:1 online resource
Bibliography:Includes bibliographical references and index.
ISBN:0321348109
9780321348104

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