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The persona lifecycle : keeping people in mind throughout product design /
"The Persona Lifecycle addresses the "how" of creating effective personas and using those personas to design products that people love. It doesn't just describe the value of personas; it offers detailed techniques and tools related to planning, creating, communicating, and using...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Amsterdam ; Boston :
Elsevier : Morgan Kaufmann Publishers, an imprint of Elsevier,
©2006.
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| Collection: | Morgan Kaufmann series in interactive technologies.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
Table des matières:
- The next frontier for user-centered design : making user representations more usable
- The persona lifecycle : a framework for the persona approach
- Phase 1: Family planning (planning a persona effort)
- Phase 2: Conception & gestation (creating personas)
- Phase 3: Birth & maturation (launching and communicating personas)
- Phase 4: Adulthood (using personas)
- Phase 5: Lifetime achievement and retirement (ROI and reuse of personas)
- Contributed chapters: Users, roles and personas / by Larry Constantine
- Storytelling and narrative / by Whitney Quesenbery
- Reality and design maps / by Tamara Adlin & Holly Jamesen
- Marketing versus design personas / by Bob Barlow-Busch
- Why personas work : the psychological evidence / by Jonathan Grudin
- Appendix A: G4K organizational archetype and sample persona
- Appendix B: Example personas from real projects
- Appendix C: Sample image release form.