The PDMA handbook of new product development /

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"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every sta...

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Bibliographic Details
Call Number:Libro Electrónico
Corporate Author: Product Development & Management Association
Other Authors: Kahn, Kenneth B.
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, ©2005.
Edition:2nd ed.
Subjects:
New products > United States > Management > Handbooks, manuals, etc.
Product management > United States > Handbooks, manuals, etc.
Produits nouveaux > États-Unis > Gestion > Guides, manuels, etc.
Produits commerciaux > États-Unis > Gestion > Guides, manuels, etc.
New products > Management
Product management
Produktentwicklung
Productontwikkeling.
Marketing.
Produktutveckling.
United States
Handbooks and manuals
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development"--Resource description page.
Physical Description:1 online resource (xiii, 625 pages) : illustrations
Bibliography:Includes bibliographical references and indexes.
ISBN:1601190506
9781601190505

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