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Fame & fortune : how successful companies build winning reputations /
Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Upper Saddle River, NJ :
Pearson Education,
©2004.
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| Series: | Financial Times Prentice Hall books.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |