Fame & fortune : how successful companies build winning reputations /

Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Fombrun, Charles J.
Other Authors: Riel, C. B. M. van
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, NJ : Pearson Education, ©2004.
Series:Financial Times Prentice Hall books.
Subjects:
Corporate image.
Corporations > Public relations.
Brand name products > Management.
Entreprises > Image.
Sociétés > Relations publiques.
Produits de marque > Gestion.
corporate image.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations.
Reputatie.
Management.
Management Styles & Communication.
Business & Economics.
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