Fame & fortune : how successful companies build winning reputations /

Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fombrun, Charles J.
Otros Autores: Riel, C. B. M. van
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, NJ : Pearson Education, ©2004.
Colección:Financial Times Prentice Hall books.
Temas:
Corporate image.
Corporations > Public relations.
Brand name products > Management.
Entreprises > Image.
Sociétés > Relations publiques.
Produits de marque > Gestion.
corporate image.
BUSINESS & ECONOMICS > Advertising & Promotion.
Public relations.
Reputatie.
Management.
Management Styles & Communication.
Business & Economics.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Companies build reputations in the market place. Some do it well, others don't. Even well-managed, profitable, quality companies don't. The how and why of successful reputation building is what this book is about. What specific actions must companies take to build a positive reputation in the market place? How can a company measure the success of its attempts to build a positive reputation in the market place as well.
Descripción Física:1 online resource (xxviii, 273 pages) : illustrations.
Bibliografía:Includes bibliographical references and index.
ISBN:0131990632
9780131990630
1281084174
9781281084170
9786611084172
6611084177

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