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Search engine optimization /
SEO--short for Search Engine Optimization--is the art, craft, and science of driving web traffic to web sites. <p Web traffic is food, drink, and oxygen--in short, life itself--to any web-based business. Whether your web site depends on broad, general traffic, or high-quality, targeted traffic, t...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
[Calif.] :
O'Reilly,
2006.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- Search Engine Optimization: Building Traffic and Making Money with SEO; Search Engine Optimization; SEO's Evolution; SEO at its Core; Understanding Search Engines; Natural and Paid Listings; The SEO Advantage; What SEO Can (and Cannot) Do; Driving Traffic to a Site; Content That Draws Traffic; Web Site Metrics and Measuring Traffic; Using PageRank; Getting Listed; Search Engines; Taxonomies; Wikis; Getting Links; The Best Inbound Links; Finding Sites to Make a Link Request; Making the Link Request; Keeping Content Fresh; Using Syndication; Creating Feeds; Telling the World about Your Feed.
- Submitting FeedsTools of the Trade; Working with the Bot; Meta Information; Meta Information Tactics; Site and Page Design; Site Design Principles; Words and Keyword Density; Inbound, Outbound, and Cross Links; Broken Links; Inbound Links; Outbound Links; Cross Links; SEO Analysis Tools; Free Tools; Commercial SEO Analysis Software; Avoiding SEO Pitfalls; Best Practices: SEO That Works; Create an Elevator Pitch; Know Your Competition; Use AdWords as a Search Engine Optimization Tool; Work with Consultants; Best SEO Practices; Summary; About the Author; Copyright.