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The employer brand : bringing the best of brand management to people at work /
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Hoboken, NJ :
Wiley,
2005.
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| Edition: | 2nd ed., rev. and updated. |
| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- The Employer Brand; Contents; List of Illustrations; Acknowledgements; Preface; PART I: THE RATIONALE FOR CHANGE; PART II: THE 'HOW TO' GUIDE; PART III: APPENDICES; References; Index.