Web site measurement hacks /

In order to establish and then maintain a successful presence on the Web, designing a creative site is only half the battle. What good is an intricate Web infrastructure if you're unable to measure its effectiveness? That's why every business is desperate for feedback on their site's...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Peterson, Eric T.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, Calif. : O'Reilly, 2005.
Edición:1st ed.
Temas:
Web sites > Design > Evaluation.
Electronic commerce.
Commerce électronique.
Sites Web > Conception > Évaluation.
COMPUTERS > Data Processing.
Electronic commerce
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Web measurement basics
  • Implementation and setup
  • Online marketing measurement
  • Measuring Web site usability
  • Technographics and "demographics"
  • Web measurement and the online retail model
  • Reporting strategies and key performance indicators.

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