Customer relationship management systems handbook /

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The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individ...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sharp, Duane E.
Format: Electronic eBook
Language:Inglés
Published: Boca Raton : Auerbach Publications/CRC Press, ©2003.
Subjects:
Customer relations > Management.
Customer relations > Management > Data processing.
Customer relations.
Relations avec la clientèle.
BUSINESS & ECONOMICS > Customer Relations.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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