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Customer relationship management systems handbook /
The concept of customer relationship management (CRM) has grown from the loosely defined methodology of using customer transactions for developing profiles on customers to the well-defined business process of using sophisticated tools and analytical processes for managing each customer on an individ...
| Cote: | Libro Electrónico |
|---|---|
| Auteur principal: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
Boca Raton :
Auerbach Publications/CRC Press,
©2003.
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| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
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