The business of streaming and digital media /

This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the co...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rayburn, Dan
Other Authors: Hoch, Michael
Format: Electronic eBook
Language:Inglés
Published: Burlington, Mass. ; Oxford : Focal Press, ©2005.
Subjects:
Business enterprises > Computer networks.
Streaming technology (Telecommunications)
Digital media.
Entreprises > Réseaux d'ordinateurs.
En continu (Télécommunications)
Médias numériques.
COMPUTERS > Web > Podcasting & Webcasting.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The Business of Streaming and Digital Media; Table of Contents; Acknowledgments; Introduction; Chapter 1: Why Get into Streaming and Digital Media?; Chapter 2: Technology Primer: The Basics of Streaming and Digital Media; Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business; Chapter 4: It's Not Child's Play: Learning from the Pitfalls of the Past Three Years; Chapter 5: Quality and Content are King and Queen of the Digital Media Realm; Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business.

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