TV commercials : how to make them, or, how big is the boat? /

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Cury, Ivan
Format: Electronic eBook
Language:Inglés
Published: Amsterdam ; Boston : Elsevier, ©2005.
Subjects:
Television advertising.
Television > Production and direction.
Television commercials.
Publicité télévisée.
Télévision > Production et réalisation.
Messages publicitaires.
commercials (oral or performed works)
PERFORMING ARTS > Television > Direction & Production.
Television advertising
Television commercials
Television > Production and direction
Electronic books.
Messages publicitaires télévisés.
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