TV commercials : how to make them, or, how big is the boat? /

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of...

Description complète

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Cury, Ivan
Format: Électronique eBook
Langue:Inglés
Publié: Amsterdam ; Boston : Elsevier, ©2005.
Sujets:
Television advertising.
Television > Production and direction.
Television commercials.
Publicité télévisée.
Télévision > Production et réalisation.
Messages publicitaires.
commercials (oral or performed works)
PERFORMING ARTS > Television > Direction & Production.
Television advertising
Television commercials
Television > Production and direction
Electronic books.
Messages publicitaires télévisés.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Description
Résumé:Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
Description matérielle:1 online resource (xiv, 235 pages) : illustrations
Bibliographie:Includes bibliographical references (pages 225-226) and index.
ISBN:1423707990
9781423707998
0080479014
9780080479019
9781136070303
1136070303
9781136070259
1136070257
9781136070297
113607029X
9781138131361
1138131369

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