APA (7th ed.) Citation

Lowy, A., & Hood, P. (2004). The power of the 2x2 matrix: Using 2x2 thinking to solve business problems and make better decisions. Jossey-Bass.

Chicago Style (17th ed.) Citation

Lowy, Alex, and Phil Hood. The Power of the 2x2 Matrix: Using 2x2 Thinking to Solve Business Problems and Make Better Decisions. San Francisco: Jossey-Bass, 2004.

MLA (8th ed.) Citation

Lowy, Alex, and Phil Hood. The Power of the 2x2 Matrix: Using 2x2 Thinking to Solve Business Problems and Make Better Decisions. Jossey-Bass, 2004.