Data warehousing and business intelligence for e-Commerce /

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You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can b...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Simon, Alan, 1958-
Other Authors: Shaffer, Steven L.
Format: Electronic eBook
Language:Inglés
Published: San Francisco : Morgan Kaufmann, ©2001.
©2001
Series:Morgan Kaufman series in data management.
Subjects:
Electronic commerce.
Business intelligence.
Data warehousing.
Industrial marketing.
Commerce électronique.
Entrepôts de données (Informatique)
Marketing industriel.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Business intelligence
Data warehousing
Electronic commerce
Industrial marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Front Cover; Data Warehousing and Business Intelligence for e-Commerce; Copyright Page; Foreword; Contents; Preface; Part I: Foundations: Concepts and Business Models; Chapter 1. Background, Terminology, Opportunity, and Challenges; Chapter 2. Business-to-Consumer Data Warehousing; Chapter 3. Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models; Chapter 4. Business-to-Business Data Warehousing; Chapter 5. e-Government and Data Warehousing; Chapter 6. Business-to-Employee Models and Data Warehousing; Part II: Building Blocks, Challenges, and Solutions.

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