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Secret service : hidden systems that deliver unforgettable customer service /

The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Cred...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: DiJulius, John R., 1964-
Format: Electronic eBook
Language:Inglés
Published: New York : AMACOM, [2003]
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)
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