Secret service : hidden systems that deliver unforgettable customer service /
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Cred...
Cote: | Libro Electrónico |
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Auteur principal: | |
Format: | Électronique eBook |
Langue: | Inglés |
Publié: |
New York :
AMACOM,
[2003]
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Sujets: | |
Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |
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