Cargando…
Secret service : hidden systems that deliver unforgettable customer service /
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Cred...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
AMACOM,
[2003]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | OR_ocm52130201 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 020912s2003 nyu o 001 0 eng | ||
| 010 | |a 2020689068 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d YDXCP |d TUU |d B24X7 |d TNF |d ZCU |d OCLCF |d MERUC |d CCO |d E7B |d FUG |d CPC |d REDDC |d ORZ |d DKDLA |d QT5 |d NLGGC |d COCUF |d AGLDB |d CNNOR |d MOR |d PLS |d PIFBR |d SAV |d QT7 |d WY@ |d U3W |d ROC |d MNS |d LUE |d BRL |d STF |d WRM |d VTS |d MUO |d RECBK |d JBG |d NLE |d TOF |d NRAMU |d MOQ |d INT |d VT2 |d COO |d UKMGB |d WYU |d A6Q |d C6I |d ZGM |d INARC |d UKAHL |d UKCRE |d BOL |d N$T |d OCLCO |d UMI |d TOH |d AU@ |d S9I |d UAB |d UKEHC |d DCT |d OCLCO |d OCLCQ |d OCLCO | ||
| 015 | |a GBB8C2165 |2 bnb | ||
| 016 | 7 | |a 018919661 |2 Uk | |
| 019 | |a 77623738 |a 80242672 |a 269001619 |a 488496661 |a 532372198 |a 560033495 |a 647482322 |a 722449295 |a 827879318 |a 888573593 |a 961685387 |a 962675300 |a 988502656 |a 991995197 |a 992047828 |a 1007382228 |a 1020514080 |a 1029627072 |a 1037506157 |a 1038660839 |a 1045531263 |a 1076303588 |a 1081274718 |a 1103250010 |a 1114395236 |a 1129151417 |a 1135417184 |a 1148074228 |a 1192329539 |a 1198623885 |a 1200086041 |a 1204067798 | ||
| 020 | |a 9780814426975 |q (ebook) | ||
| 020 | |a 0814426972 | ||
| 020 | |a 9780814471715 | ||
| 020 | |a 0814471714 | ||
| 020 | |z 0814471714 | ||
| 029 | 1 | |a AU@ |b 000050229182 | |
| 029 | 1 | |a AU@ |b 000051410759 | |
| 029 | 1 | |a AU@ |b 000053217808 | |
| 029 | 1 | |a AU@ |b 000053235539 | |
| 029 | 1 | |a AU@ |b 000067109847 | |
| 029 | 1 | |a DEBBG |b BV043074702 | |
| 029 | 1 | |a DEBSZ |b 422434663 | |
| 029 | 1 | |a GBVCP |b 800942620 | |
| 029 | 1 | |a NZ1 |b 11771755 | |
| 029 | 1 | |a NZ1 |b 12037535 | |
| 029 | 1 | |a UKMGB |b 018919661 | |
| 035 | |a (OCoLC)52130201 |z (OCoLC)77623738 |z (OCoLC)80242672 |z (OCoLC)269001619 |z (OCoLC)488496661 |z (OCoLC)532372198 |z (OCoLC)560033495 |z (OCoLC)647482322 |z (OCoLC)722449295 |z (OCoLC)827879318 |z (OCoLC)888573593 |z (OCoLC)961685387 |z (OCoLC)962675300 |z (OCoLC)988502656 |z (OCoLC)991995197 |z (OCoLC)992047828 |z (OCoLC)1007382228 |z (OCoLC)1020514080 |z (OCoLC)1029627072 |z (OCoLC)1037506157 |z (OCoLC)1038660839 |z (OCoLC)1045531263 |z (OCoLC)1076303588 |z (OCoLC)1081274718 |z (OCoLC)1103250010 |z (OCoLC)1114395236 |z (OCoLC)1129151417 |z (OCoLC)1135417184 |z (OCoLC)1148074228 |z (OCoLC)1192329539 |z (OCoLC)1198623885 |z (OCoLC)1200086041 |z (OCoLC)1204067798 | ||
| 037 | |a 9780814426975 |b Ingram Content Group | ||
| 050 | 0 | 0 | |a HF5415.5 |
| 072 | 7 | |a BUS |x 018000 |2 bisacsh | |
| 082 | 0 | 0 | |a 658.8/12 |2 21 |
| 049 | |a UAMI | ||
| 100 | 1 | |a DiJulius, John R., |d 1964- | |
| 245 | 1 | 0 | |a Secret service : |b hidden systems that deliver unforgettable customer service / |c John R. DiJulius III ; foreword by Bill Capodagli and Lynn Jackson. |
| 264 | 1 | |a New York : |b AMACOM, |c [2003] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 340 | |g polychrome. |2 rdacc |0 http://rdaregistry.info/termList/RDAColourContent/1003 | ||
| 347 | |a text file |2 rdaft |0 http://rdaregistry.info/termList/fileType/1002 | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Secret service systems : creating behind-the-scenes systems -- Secret service at work : implementing secret service systems -- Your front line is your bottom line : the value of your front-line people -- What are we really selling? : making it an experience -- Drilling for oil, in your own backyard : marketing to go deeper with your existing customers -- Creating passionate team members : creating a great corporate culture -- An opportunity to be a hero : turning customer complaints into positive experiences -- Enhancing the quality of lives around us : giving back -- E-nough : getting back to the face-to-face relationships. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't * Fascinating insights from behavioral and neurological research * Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Customer services. | |
| 650 | 0 | |a Consumer satisfaction. | |
| 650 | 0 | |a Customer loyalty. | |
| 650 | 2 | |a Consumer Behavior | |
| 650 | 6 | |a Service à la clientèle. | |
| 650 | 6 | |a Consommateurs |x Satisfaction. | |
| 650 | 6 | |a Consommateurs |x Fidélité. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Customer Relations. |2 bisacsh | |
| 650 | 7 | |a Consumer satisfaction |2 fast | |
| 650 | 7 | |a Customer loyalty |2 fast | |
| 650 | 7 | |a Customer services |2 fast | |
| 776 | 0 | 8 | |i Print version: |t Secret service. |d New York : AMACOM, ©2003 |z 0814471714 |w (DLC) 2002014953 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780814426975/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH14851562 | ||
| 938 | |a Books 24x7 |b B247 |n bkb00001075 | ||
| 938 | |a ebrary |b EBRY |n ebr10120180 | ||
| 938 | |a EBSCOhost |b EBSC |n 80723 | ||
| 938 | |a Internet Archive |b INAR |n secretservicehid0000diju | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00723536 | ||
| 938 | |a YBP Library Services |b YANK |n 2343201 | ||
| 994 | |a 92 |b IZTAP | ||