Edison in the boardroom : how leading companies realize value from their intellectual assets /

Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolution...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Davis, Julie L.
Autres auteurs: Harrison, Suzanne S.
Format: Électronique eBook
Langue:Inglés
Publié: New York : Wiley, 2001.
Collection:Intellectual capital series (New York, N.Y.)
Sujets:
Corporations > Valuation.
Intellectual capital.
Research, Industrial > Economic aspects.
Technological innovations > Economic aspects.
Sociétés > Évaluation.
Capital intellectuel.
Recherche industrielle > Aspect économique.
Innovations > Aspect économique.
TECHNOLOGY & ENGINEERING > Automation.
Corporations > Valuation
Intellectual capital
Research, Industrial > Economic aspects
Technological innovations > Economic aspects
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Description
Résumé:Today's corporations are always on the lookout for exciting new and innovative ideas that can be used to generate revenue. Until recently, this meant taking these ideas and turning them into products or services, which could then be sold for profit. But today, a unique new concept is revolutionizing the way companies are getting value from ideas. Instead of incorporating them into products or services, today's innovations may be bartered, licensed or sold in the 'idea' stage for tremendous amounts of money.
Description matérielle:1 online resource (xiv, 210 pages) : illustrations
Bibliographie:Includes bibliographical references and index.
ISBN:0471217352
9780471217350

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