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Writing winning business proposals
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
[2013]
|
| Edición: | 3rd ed. |
| Colección: | McGraw-Hill's AccessEngineering.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Part 1. Proposal logics
- Part 2. Proposal psychologics
- Part 3. Proposal preparation.
- Understanding generic structure logic
- Understanding the baseline logic
- Aligning the baseline logic
- Using a measurable-results orientation
- Using logic trees to construct your methodology
- Analyzing the buyers
- Identifying, selecting, and developing themes
- Green team reviews
- Writing the situation and objectives slots
- Writing the methods slot
- Writing the qualifications slot
- Writing the benefits section
- Writing the fees slot
- Summary: the proposal development process.