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Writing winning business proposals
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
New York :
McGraw-Hill,
[2013]
|
| Edition: | 3rd ed. |
| Series: | McGraw-Hill's AccessEngineering.
|
| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Part 1. Proposal logics
- Part 2. Proposal psychologics
- Part 3. Proposal preparation.
- Understanding generic structure logic
- Understanding the baseline logic
- Aligning the baseline logic
- Using a measurable-results orientation
- Using logic trees to construct your methodology
- Analyzing the buyers
- Identifying, selecting, and developing themes
- Green team reviews
- Writing the situation and objectives slots
- Writing the methods slot
- Writing the qualifications slot
- Writing the benefits section
- Writing the fees slot
- Summary: the proposal development process.