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Product innovation : leading change through integrated product development /

Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess, and apply the latest constructs, methods, techniques, and processes to en...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Rainey, David L., 1946-
Format: Électronique eBook
Langue:Inglés
Publié: Cambridge : Cambridge University Press, 2005.
Sujets:
Accès en ligne:Texto completo