Product innovation : leading change through integrated product development /

Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess, and apply the latest constructs, methods, techniques, and processes to en...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Rainey, David L., 1946-
Format: Electronic eBook
Language:Inglés
Published: Cambridge : Cambridge University Press, 2005.
Subjects:
New products.
Product management.
Produits commerciaux > Gestion.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
New products
Product management
Online Access:Texto completo

Internet

Texto completo

Items no disponibles

Holdings details from

Similar Items