Generating buy-in : mastering the language of leadership /

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"Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Walton, Mark S., 1950-
Format: Electronic eBook
Language:Inglés
Published: New York : American Management Association, ©2004.
Subjects:
Communication in management.
Leadership.
Persuasion (Psychology)
Leadership
Communication en gestion.
BUSINESS & ECONOMICS > Business Communication > General.
Communicatie.
Bedrijfsovernames.
Leiderschap.
Online Access:Texto completo
Table of Contents:
  • Part I. Understanding the language of buy-in
  • What triggers buy-in?
  • Every leader tells a story
  • How strategic stories will get you twenty-first century buy-in
  • Part II. Speaking the language of buy-in
  • Framework for buy-in
  • Developing your strategic story
  • Rule of three
  • When the going gets tough, the smart get buy-in
  • Charisma quotient
  • Best evidence
  • Part III. Putting the language to work
  • Using the tools of buy-in
  • Now it's your turn
  • Questions executives ask.

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