The leader as communicator : strategies and tactics to build loyalty, focus effort, and spark creativity /

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"The Leader as Communicator examines the many communication-based roles you must master in order to maximize your effectiveness as a leader." "The Leader as Communicator presents case studies from companies including Cadillac, Emerson, and Saturn, plus dozens of examples from organiza...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Mai, Robert P.
Corporate Author: Amacom
Other Authors: Akerson, Alan, 1945-
Format: Government Document Electronic eBook
Language:Inglés
Published: New York : AMACOM, American Management Association, ©2003.
Subjects:
Communication in management.
Communication in organizations.
Leadership.
Leadership
Communication en gestion.
Communication dans les organisations.
BUSINESS & ECONOMICS > Business Communication > General.
Communication in management
Communication in organizations
Leiderschap.
Management.
Communicatie.
Online Access:Texto completo
Table of Contents:
  • CONTENTS
  • LIST OF FIGURES
  • ACKNOWLEDGMENTS
  • Introduction
  • I The Agenda for Leadership Communication
  • Leaders as Communicators
  • Critical Issues for Leadership Communication
  • II The Leader as Community Developer
  • Meaning- Maker
  • Storyteller
  • Trust Builder
  • III The Leader as Navigator
  • Direction Setter
  • Transition Pilot
  • Linking Agent
  • IV The Leader as Renewal Champion
  • Critic
  • Provocateur
  • Learning Advocate
  • Innovation Coach
  • Assessment
  • Bibliography
  • Index

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