Charm offensive : commodifying femininity in postwar France /

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"In the aftermath of the Second World War, the French government cultivated images of sensual and sophisticated white French women in an attempt to reestablish its global image as a great nation. French publicists, journalists, and government officials working in the tourism industry began a co...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Colvin, Kelly Ricciardi (Author)
Format: Electronic eBook
Language:Inglés
Published: Toronto ; Buffalo ; London : University of Toronto Press, [2023]
Subjects:
1900-1999
Femininity > Economic aspects > France > History > 20th century.
Feminine beauty (Aesthetics) > Economic aspects > France > History > 20th century.
Women > France > History > 20th century.
Commodification > France > History > 20th century.
Tourism > France > History > 20th century.
National characteristics, French > History > 20th century.
HISTORY / Europe / France
Commodification.
National characteristics, French.
Tourism.
Women.
France.
Electronic books.
History.
Online Access:Texto completo
Table of Contents:
  • Creating the Model Hostess
  • Hostessing beyond the Airplane
  • Hostessing Global Events
  • Selling Postwar French Femininity
  • The Gendering and Selling of France.

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