The digital NBA : how the world's savviest league brings the court to our couch /

Mostrar otras versiones (1)

"The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league's global operations and traces the history of the NBA's approach to sports...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Secular, Steven, 1990- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, [2023]
Colección:Studies in sports media.
Temas:
National Basketball Association.
Basketball > Marketing.
Mass media and sports.
Streaming video.
SOCIAL SCIENCE / General
Acceso en línea:Texto completo

Ejemplares similares

Ejemplares similares