Cargando…
The digital NBA : how the world's savviest league brings the court to our couch /
"The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league's global operations and traces the history of the NBA's approach to sports...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Urbana :
University of Illinois Press,
[2023]
|
| Colección: | Studies in sports media.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | JSTOR_on1351787608 | ||
| 003 | OCoLC | ||
| 005 | 20231005004200.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 221027s2023 ilua ob 001 0 eng | ||
| 010 | |a 2022051964 | ||
| 040 | |a DLC |b eng |e rda |c DLC |d OCLCF |d YDX |d P@U |d JSTOR |d UKAHL |d YDX |d N$T |d OCLCQ | ||
| 020 | |a 025205458X |q electronic book | ||
| 020 | |a 9780252054587 |q (electronic bk.) | ||
| 020 | |z 9780252045202 |q hardcover | ||
| 020 | |z 9780252087349 |q paperback | ||
| 029 | 1 | |a AU@ |b 000073024449 | |
| 035 | |a (OCoLC)1351787608 | ||
| 037 | |a 22573/cats3784117 |b JSTOR | ||
| 042 | |a pcc | ||
| 050 | 0 | 4 | |a GV885.515.N37 |b S44 2023 |
| 072 | 7 | |a SOC |x 000000 |2 bisacsh | |
| 072 | 7 | |a SOC |x 052000 |2 bisacsh | |
| 072 | 7 | |a SPO |x 004000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 070110 |2 bisacsh | |
| 082 | 0 | 0 | |a 796.323/6406 |2 23/eng/20221122 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Secular, Steven, |d 1990- |e author. | |
| 245 | 1 | 4 | |a The digital NBA : |b how the world's savviest league brings the court to our couch / |c Steven Secular. |
| 264 | 1 | |a Urbana : |b University of Illinois Press, |c [2023] | |
| 300 | |a 1 online resource (unpaged) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Studies in sports media | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction: the international house of hoops -- The court : event production, streaming television and the "Glocalization" of live sport -- The venue : Silicon Valley, public finance and the arena as media platform -- The wires : dark fiber, satellites, and the global infrastructures of streaming sport -- The office : the NBA's executive operation as a global media empire -- The couch : at-home sport spectatorship and the multiplatform viewing environment -- Conclusion : the house that hoops built. | |
| 520 | |a "The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league's global operations and traces the history of the NBA's approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product's appeal to audiences in Brazil, China, and beyond. Secular's analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second"-- |c Provided by publisher. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on July 11, 2023). | ||
| 590 | |a JSTOR |b Books at JSTOR All Purchased | ||
| 590 | |a JSTOR |b Books at JSTOR Demand Driven Acquisitions (DDA) | ||
| 610 | 2 | 0 | |a National Basketball Association. |
| 610 | 2 | 7 | |a National Basketball Association. |2 fast |0 (OCoLC)fst00516112 |
| 650 | 0 | |a Basketball |x Marketing. | |
| 650 | 0 | |a Mass media and sports. | |
| 650 | 0 | |a Streaming video. | |
| 650 | 7 | |a SOCIAL SCIENCE / General |2 bisacsh | |
| 650 | 7 | |a Mass media and sports. |2 fast |0 (OCoLC)fst01011368 | |
| 650 | 7 | |a Streaming video. |2 fast |0 (OCoLC)fst01738354 | |
| 776 | 0 | 8 | |i Print version: |a Secular, Steven, 1990- |t Digital NBA |d Urbana : University of Illinois Press, [2023] |z 9780252045202 |w (DLC) 2022051963 |
| 830 | 0 | |a Studies in sports media. | |
| 856 | 4 | 0 | |u https://jstor.uam.elogim.com/stable/10.5406/jj.3790088 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH41514593 | ||
| 938 | |a Project MUSE |b MUSE |n musev2_111159 | ||
| 938 | |a YBP Library Services |b YANK |n 305507848 | ||
| 938 | |a EBSCOhost |b EBSC |n 3582960 | ||
| 994 | |a 92 |b IZTAP | ||