Flower of capitalism : South Korean advertising at a crossroads /

An ethnography of advertising in postmillennial South Korea, Flower of Capitalism: South Korean Advertising at a Crossroads details contests over advertising freedoms and obligations among divergent vested interests while positing far-reaching questions about the social contract that governs adverti...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Fedorenko, Olga (Author)
Format: Electronic eBook
Language:Inglés
Published: Honolulu : University of Hawai'i Press, 2022.
Series:Hawaiʻi studies on Korea.
Subjects:
Advertising > Korea (South)
SOCIAL SCIENCE / Anthropology / Cultural & Social.
SOCIAL SCIENCE / Anthropology / Cultural
Advertising
Korea (South)
Electronic books.
Online Access:Texto completo
Table of Contents:
  • Acknowledgments
  • Note to Readers
  • Introduction: The Politics and Aesthetics of South Korean Advertising
  • Chapter 1. Historical Struggles over Advertising Freedom
  • Chapter 2. The Dreams and Realities of Advertising Practitioners
  • Chapter 3. The Quandaries of Advertising Censorship
  • Chapter 4. Advertising Publics
  • Chapter 5. Advertising Suppression and Consumer Citizenship
  • Epilogue. Digital Times: Wither Advertising?
  • Appendix 1. Chronology of Major Events in South Korean Advertising
  • Appendndix 2. Acronyms
  • Appendix 3. Details on Advertisements Mentioned
  • Notes
  • References
  • Index
  • About the Author.

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