Winning in China : 8 stories of success and failure in the world's largest economy /

If Amazon can't win in China, can anyone? When Amazon CEO Jeff Bezos visited China in 2007, he expected that one day soon China would be a double-digit percentage of Amazon's sales. Yet, by 2019, Amazon, the most powerful and successful ecommerce company in the world, had quit China. In Wi...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Sang, Lele (Author)
Format: Electronic eBook
Language:Inglés
Published: Philadelphia : Wharton School Press, [2021]
Subjects:
Success in business > China > Case studies.
Business enterprises, Foreign > China > Case studies.
Succès dans les affaires > Chine > Études de cas.
Entreprises étrangères > Chine > Études de cas.
BUSINESS & ECONOMICS > International > General.
Business enterprises, Foreign.
Success in business.
China.
Case studies.
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