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The unicorn's shadow : combating the dangerous myths that hold back startups, founders, and investors /
"When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup...
| Call Number: | Libro Electrónico |
|---|---|
| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Philadelphia, PA :
Wharton School Press,
[2020]
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| Subjects: | |
| Online Access: | Texto completo |
Table of Contents:
- Founders: Zuckerberg's Shade and the Specter of Gates
- Ideas: Searching for a Light Bulb Funding : Branching Paths
- Pitching: Talking Your Startup into Existence
- Growth: Lighting a Fire
- Conclusion: Myths and Monomyths in the Shadow of the Unicorn.